22 lines
1.3 KiB
Markdown
22 lines
1.3 KiB
Markdown
# Kick-off: (iOS) Grow active subscriptions by increasing paywall impressions with a day 7 promo half-sheet
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Zoom link: https://duckduckgo.zoom.us/my/malex
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**Stakeholders and their responsibilities**
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- Project Advisor: https://app.asana.com/1/137249556945/profile/1201807753392396
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- [Other stakeholders](https://app.asana.com/0/0/1207268731049844/f): https://app.asana.com/1/137249556945/profile/1200848785550295 https://app.asana.com/1/137249556945/profile/1206329551987277 https://app.asana.com/1/137249556945/profile/1211198099252476 https://app.asana.com/1/137249556945/profile/1200727780991749
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**Scope updates**
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- iOS port of the Android implementation. See [Android kick-off](https://app.asana.com/1/137249556945/project/72649045549333/task/1211002275165337) for the original.
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- Pixels?
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**Discussion items**
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- Who are the users targeted by this project? Scenarios where a user hasn't seen the subscription promo by day 7: (1) completed onboarding normally but the promo wasn't shown (e.g. installed before the onboarding promo existed); (2) skipped onboarding (reinstaller/returning user path — already covered by the existing reinstaller promo). Worth aligning on whether the scope covers both and how they're handled.
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- Do we need to add a Grafana board to monitor the promo impression/tap/dismiss pixels?
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**Next steps**
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