obsidian-vault/work/projects/ios-subscription-day7-promo-kickoff.md

Kick-off: (iOS) Grow active subscriptions by increasing paywall impressions with a day 7 promo half-sheet

Zoom link:

Stakeholders and their responsibilities

• Project Advisor: Noelia
• Other stakeholders: Alessandro

Scope updates

• iOS port of the Android implementation. See Android kick-off for the original.

Discussion items

• Should we add Phase 1 instrumentation (pixels for users who haven't seen the paywall + Grafana boards), as Android did? Or is Android's data sufficient to validate the iOS opportunity without it?

Next steps