# Kick-off: (iOS) Grow active subscriptions by increasing paywall impressions with a day 7 promo half-sheet

Zoom link: <Zoom link>

**Stakeholders and their responsibilities**

- Project Advisor: Noelia
- [Other stakeholders](https://app.asana.com/0/0/1207268731049844/f): Alessandro

**Scope updates**

- iOS port of the Android implementation. See [Android kick-off](https://app.asana.com/1/137249556945/project/72649045549333/task/1211002275165337) for the original.

**Discussion items**

- Should we add Phase 1 instrumentation (pixels for users who haven't seen the paywall + Grafana boards), as Android did? Or is Android's data sufficient to validate the iOS opportunity without it?

**Next steps**