[2026-07-06] eagle: work/projects/ios-subscription-day7-promo-kickoff.md

2026-07-06 19:09:22 +06:00
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+---
+title: >-
+  Kick-off: (iOS) Grow active subscriptions by increasing paywall impressions
+  with a day 7 promo half-sheet
+asana: >-
+  https://app.asana.com/1/137249556945/project/1202406491309510/task/1214800083544612
+due: '2026-07-07'
+status: upcoming
+---
+# Kick-off: iOS Day 7 Subscription Promo Half-Sheet
+
+> **Asana:** [1214800083544612](https://app.asana.com/1/137249556945/project/1202406491309510/task/1214800083544612)  
+> **Parent project:** [iOS: Show subscription half-sheet promo to new installers who don't see it during onboarding](https://app.asana.com/1/137249556945/project/1207260194172075/task/1214798984829406)  
+> **Due:** 2026-07-07
+
+---
+
+## Before the call
+
+- [ ] Review project scope — goal, success criteria, and tasks are correct and succinct
+- [ ] Consider: [Should this project have a Hack Phase?](https://app.asana.com/0/0/1209887118493776)
+- [ ] Add open questions / ambiguity to **Discussion items** below
+- [ ] 10 min: review [Pre-Kick-off Questions](https://app.asana.com/0/0/1207268731049843/f) — timeline accelerators, premortem, supporting processes
+  - Update scope/task timeline if prompted
+  - Add any discussion-worthy items to **Discussion items** below
+- [ ] Fill in remaining fields (Zoom link, stakeholders)
+- [ ] Add project to [Current Objectives](https://app.asana.com/0/72649045549333/1203937055064396)
+- [ ] Add this kick-off task to [Kick-off Calls](https://app.asana.com/0/492600419927320/list) project and as subtask of the parent project
+- [ ] Post comment on project with link to this kick-off (ideally 48 h in advance)
+- [ ] Create Outlook calendar event and invite attendees
+- [ ] Schedule Mon/Tue/Fri, within or adjacent to an existing standing meeting; avoid Wednesday
+
+---
+
+## Zoom link
+
+<Zoom link>
+
+---
+
+## Stakeholders and their responsibilities
+
+- **Project Advisor:**
+- **Other stakeholders** ([reference](https://app.asana.com/0/0/1207268731049844/f)):
+
+---
+
+## Scope updates
+
+- <!-- Briefly note any significant scope changes made in preparation for this call, e.g. "Removed secondary goal of X." -->
+
+---
+
+## Discussion items
+
+- <!-- Unresolved ambiguity, timeline accelerators, premortem risks, open questions -->
+- <!-- For items that can't be resolved on the call: decide on a resolution mechanism (e.g. prescheduled mid-mortem at 1 week) and update the scope -->
+
+---
+
+## Next steps
+
+- <!-- Immediate next steps with owners (link to task timeline items where possible) -->
+
+---
+
+## During the call
+
+1. Say hi, share the kick-off link in the chat, jump straight into **Discussion items** — do not read out other sections
+2. Note any ambiguity/risks that can't be resolved on the call; agree on a mechanism to resolve them after
+3. Close by briefly stating **Next steps**
+
+## After the call
+
+1. Close the kick-off task and comment on the project that kick-off is done (with link) + any useful takeaways
+2. Update the scope to reflect any changes; keep it simple and true