[2026-05-16] psychologist-app overview: RU rewrite, detailed KZ/Estonia registration paths for RF citizen
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created: '2026-05-16'
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updated: '2026-05-16'
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tags:
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- project
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- app
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- naming
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- branding
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- startup
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status: research
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---
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# AI Psychology Reflection App — Naming Research
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> **Cron job output: 2026-05-16**
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> Automated naming research for the anti-sycophancy AI reflection app.
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> Связанные: [[overview]], [[ai-psychologist-research]]
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---
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## 1. Naming Patterns in Successful Mental Health / Journaling Apps
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### Analysis by App
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| App | Name Type | Strategy | Why It Works |
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|---|---|---|---|
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| **Calm** | Desired-state adjective | Single evocative word = the destination you want | Pure emotional shorthand. No explanation needed. Internationally transferable. |
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| **Headspace** | Compound metaphor | Head + Space = mental room to breathe | Creates spatial metaphor for mental clarity. Clever, non-clinical. 9 chars but iconic. |
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| **Woebot** | Portmanteau | Woe (suffering) + Bot | Clever but dated. "Woe" sounds dark; "Bot" sounds robotic. Shows its age. |
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| **Wysa** | Invented word | Likely from "Wise" — fabricated, short | Globally neutral (no meaning to misfire in any language). 4 chars. Memorable purely by sound. |
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| **Mindsera** | Portmanteau | Mind + Sera (suffix, perhaps from search/serenity) | Sounds modern/techy. 7 chars. Slightly opaque but memorable in the journaling space. |
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| **Reflectly** | Action + suffix | Reflect + -ly adverb form | Describes the act (reflection). -ly suffix softens it. 9 chars — slightly long. |
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| **Daylio** | Portmanteau | Day + -lio (diary-like Italian suffix) | Playful, invented. Works because it's short and sounds like a name. 6 chars. |
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| **Replika** | Modified noun | Replica with K — digital copy of you | The name IS the concept: a replica. K-spelling signals digital/tech. Slavic-friendly (K is natural). |
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### Strategic Patterns Identified
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**Pattern 1: Single concept, zero explanation needed**
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Calm, Headspace, Reflectly — the name communicates the entire value proposition instantly.
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*Lesson: Don't name the AI, name the feeling or the action.*
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**Pattern 2: Invented words (neologisms) outperform dictionary words for IP/SEO**
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Wysa, Daylio, Replika — completely ownable. No trademark conflicts. Memorable by novelty.
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*Lesson: Fabricated short words stick because there's nothing to confuse them with.*
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**Pattern 3: Metaphor > literal description**
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"Headspace" (not "Meditation App"). "Replika" (not "AI Friend"). Calm (not "Stress Reducer").
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*Lesson: Metaphor creates emotional resonance; literal descriptions create legal/regulatory problems.*
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**Pattern 4: Successful wellness apps avoid clinical language entirely**
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No successful consumer app uses: therapy, treatment, diagnosis, disorder, health, clinical.
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Woebot was the exception (chatbot in the name) and is now defunct.
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*Lesson: Clinical language = regulatory scrutiny + user avoidance due to stigma.*
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**Pattern 5: 4-7 characters is the sweet spot**
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Calm (4), Wysa (4), Mirro (5), Daylio (6), Mindsera (7), Replika (7).
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Over 8 characters = harder to remember, harder to type, worse icon wordmark.
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**Pattern 6: Works in both left-brain and right-brain users**
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Calm, Headspace = aspirational/emotional. Mindsera, Reflectly = analytical/process.
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Our app targets analytical self-improvers → slight left-brain lean is fine.
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---
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## 2. Candidate Name Evaluation (25 Names)
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### Category A: Action-Based (what it does)
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#### 1. Reframe
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- **Concept**: Cognitive reframing — seeing your situation differently
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- **Chars**: 7 ✓
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- **Domain**: reframe.app — has broken loading page (squatter or dead project, may be acquirable)
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- **App Store**: Likely crowded (common word in CBT context)
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- **Apple-safe**: ✓ No medical claim
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- **RU/EN**: Works both. "Рефрейм" is used in Russian psychology circles
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- **Honest/clarity signal**: ✓ Strong — implies changing perspective, not comforting
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- **Rating**: ★★★☆☆ — conceptually strong but competitive/crowded
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#### 2. Unpack
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- **Concept**: Unpacking emotions/thoughts — methodical, honest
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- **Chars**: 6 ✓
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- **Domain**: unpack.app — likely taken (common word)
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- **App Store**: Some unpacking apps exist; distinctive in psychology niche
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- **Apple-safe**: ✓
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- **RU/EN**: "Анпак" passable in Russian but not elegant
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- **Honest/clarity signal**: ✓ Implies work, not comfort
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- **Rating**: ★★★☆☆ — good concept, weak Russian crossover
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#### 3. Inquest
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- **Concept**: Formal inquiry; honest investigation of self
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- **Chars**: 7 ✓
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- **Domain**: inquest.app — unreachable (404 or blocked), likely available
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- **App Store**: No journaling app found with this name
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- **Apple-safe**: ✓ Legal/inquiry term, not medical
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- **RU/EN**: English-only strength; "инквест" clunky in Russian
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- **Honest/clarity signal**: ✓✓ Strong — implies rigorous examination, not therapy
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- **Rating**: ★★★★☆ — excellent English name, weaker for Russian-first launch
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#### 4. Reflex
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- **Concept**: Double meaning — reflection + automatic response (your patterns are reflexes)
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- **Chars**: 6 ✓
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- **Domain**: reflex.app — likely taken
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- **Apple-safe**: ✓
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- **Note**: "Reflex" suggests automatic/unconscious — somewhat opposite of mindful reflection
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- **Rating**: ★★☆☆☆ — clever double meaning works against the concept
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#### 5. Witness
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- **Concept**: Witnessing yourself without judgment — strong psychological concept
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- **Chars**: 7 ✓
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- **Domain**: witness.app — TAKEN (Parachute personal safety app)
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- **Apple-safe**: ✓
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- **Rating**: ★★☆☆☆ — domain taken, but concept excellent for future reference
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#### 6. Candor
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- **Concept**: Honesty; the anti-sycophancy name itself
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- **Chars**: 6 ✓
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- **Domain**: candor.com — reserved/squatted; candor.app — unknown
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- **App Store**: Candor exists as HR feedback platform
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- **Apple-safe**: ✓
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- **RU/EN**: "Кандор" passable in Russian
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- **Honest/clarity signal**: ✓✓✓ Perfect alignment — candor = complete honesty
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- **Rating**: ★★★★☆ — conceptually perfect but domain/trademark risk
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---
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### Category B: Metaphor-Based
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#### 7. Mirro
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- **Concept**: Mirror without the final R — elegant abbreviation
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- **Chars**: 5 ✓✓
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- **Domain**: mirro.app — FOR SALE at $1,888 (Spaceship.com) ✅
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- **App Store**: No journaling app found. HRtech company uses "Mirro" but different space.
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- **Apple-safe**: ✓ Mirror is not a medical term
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- **RU/EN**: "Мирро" sounds natural in Russian (мир = world/peace is a bonus connotation). Works in EN.
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- **Honest/clarity signal**: ✓✓ A mirror shows you as you are — perfect metaphor for anti-sycophancy
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- **Icon potential**: ✓✓✓ Circular mirror, abstract reflection — infinite icon directions
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- **Rating**: ★★★★★ — **STRONG CANDIDATE**
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#### 8. Prism
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- **Concept**: Refracting light into components — seeing complexity clearly
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- **Chars**: 5 ✓
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- **Domain**: prism.app — TAKEN (AI LaTeX editor)
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- **Rating**: ★★☆☆☆ — domain taken
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#### 9. Lente
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- **Concept**: "Lens" in Spanish/Portuguese/Italian — see clearly
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- **Chars**: 5 ✓
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- **Domain**: lente.app — TAKEN (Coming Soon page, unrelated product)
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- **Rating**: ★★☆☆☆ — domain taken
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#### 10. Glint
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- **Concept**: A flash of insight; a gleam of clarity
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- **Chars**: 5 ✓
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- **Domain**: glint.app — likely taken; Microsoft acquired Glint (HR engagement platform)
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- **Trademark risk**: HIGH — Microsoft owns Glint trademark in software
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- **Rating**: ★★☆☆☆ — trademark conflict risk
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#### 11. Klar
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- **Concept**: "Clear" in German, Swedish, Danish, Norwegian
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- **Chars**: 4 ✓✓
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- **Domain**: klar.app — error (could be squatted or just blocked); klar.com — taken (fintech)
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- **App Store**: Multiple apps with "Klar" name (fintech, expense tracker)
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- **Apple-safe**: ✓
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- **RU/EN**: "Клар" sounds premium international in Russian; universal Scandi association
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- **Honest/clarity signal**: ✓✓ "Clear" is precisely what anti-sycophancy provides
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- **Rating**: ★★★★☆ — excellent minimalism, potential App Store crowding issue
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#### 12. Kairos
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- **Concept**: Greek for "the opportune moment" / "the right time" — catching you at the exact moment for honest reflection
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- **Chars**: 6 ✓
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- **Domain**: kairos.app — likely available (checking needed); kairos.com — taken (church software)
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- **App Store**: Kairos exists as a hair appointment app and some other apps; psychology niche clear
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- **Apple-safe**: ✓
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- **RU/EN**: "Кайрос" is known in Russian psychological/philosophical circles. Works globally.
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- **Honest/clarity signal**: ✓ Implies the perfect moment for hard truths
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- **Icon potential**: ✓✓ Ancient Greek sundial, hourglass, abstract moment
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- **Rating**: ★★★★☆ — philosophical depth, premium feel, less immediate clarity of purpose
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#### 13. Eidos
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- **Concept**: Greek εἶδος — "essence, form, true nature." The AI helps you see your eidos.
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- **Chars**: 5 ✓
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- **Domain**: eidos.app — possibly available; eidos.com — taken (gaming company)
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- **App Store**: No major psychology app with this name
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- **Apple-safe**: ✓
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- **RU/EN**: "Эйдос" is known in Russian philosophy/psychology context
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- **Honest/clarity signal**: ✓ Seeing your true essence = anti-sycophancy
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- **Rating**: ★★★★☆ — very distinctive, intellectually resonant, niche audience alignment
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---
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### Category C: Character/Persona-Based (the AI has a name)
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#### 14. Sokra (abbreviated Socrates)
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- **Concept**: Socratic method — asking questions, not giving answers. Perfect anti-sycophancy persona.
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- **Chars**: 5 ✓
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- **Domain**: sokra.app — unreachable (potentially available); sokrat.app — TAKEN (French learning platform)
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- **App Store**: No similar app in psychology space
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- **Apple-safe**: ✓
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- **RU/EN**: "Сокра" works in Russian (instantly connotes Сократ). Globally understood.
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- **Honest/clarity signal**: ✓✓✓ Socrates = the archetype of questioning without answering. Perfect.
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- **Icon potential**: ✓✓ Abstract philosopher silhouette, question mark, dialogue bubbles
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- **Rating**: ★★★★★ — **STRONG CANDIDATE** (but sokra.app needs verification)
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#### 15. Zeno
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- **Concept**: Zeno of Citium — founder of Stoicism. Stoic = honest, non-reactive, clear-eyed.
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- **Chars**: 4 ✓✓
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- **Domain**: zeno.app — unknown; zeno.com — taken (marketing platform)
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- **App Store**: Some apps with this name
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- **Apple-safe**: ✓
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- **RU/EN**: "Зено" works phonetically in Russian. Ancient philosophy connection universal.
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- **Honest/clarity signal**: ✓ Stoic = honest assessment of reality
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- **Rating**: ★★★☆☆ — charming but less immediately clear purpose
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#### 16. Ernest
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- **Concept**: Earnest/honest — the AI named Ernest who is always ernest with you
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- **Chars**: 6 ✓
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- **Domain**: ernest.app — unreachable (potentially available)
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- **App Store**: No journaling app found
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- **Apple-safe**: ✓
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- **RU/EN**: "Эрнест" works as a name in Russian. Earnest/honest pun only works in English.
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- **Honest/clarity signal**: ✓ The pun on earnest is clever
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- **Rating**: ★★★☆☆ — clever EN wordplay, loses the pun in RU market
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---
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### Category D: Russian/Bilingual Options
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#### 17. Iskra (Искра)
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- **Concept**: "Spark" in Russian — a spark of insight, a spark of clarity
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- **Chars**: 5 ✓
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- **Domain**: iskra.app — unreachable (potentially available)
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- **App Store**: No major psychology app; Iskra is a social network app in Russia (different space)
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- **Apple-safe**: ✓
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- **RU/EN**: Perfect for RU market. "Iskra" works in English as exotic/distinctive brand name.
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- **Honest/clarity signal**: ✓ Spark = sudden insight, moment of truth
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- **Historical note**: Lenin's newspaper "Искра" — resonance in RU culture, not negative
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- **Rating**: ★★★★☆ — **STRONG for RU-first launch**
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#### 18. Ayna (Айна)
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- **Concept**: "Mirror" in Turkish, Azerbaijani, Kazakh — widely understood in Central Asian markets
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- **Chars**: 4 ✓✓
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- **Domain**: ayna.app — blocked (private network = possibly hosted/taken)
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- **App Store**: Ayna exists as a Azerbaijani news app; psychology space unclear
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- **Apple-safe**: ✓
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- **RU/EN**: Works in KZ/KG/AZ markets naturally. Also a common female name. "Mirror" meaning perfect.
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- **Honest/clarity signal**: ✓✓ Mirror = honest reflection, exact metaphor
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- **Rating**: ★★★★☆ — excellent for CIS/Central Asian first launch; weaker global
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#### 19. Klara
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- **Concept**: "Clara/Clear" — internationally understood name, clarity metaphor
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- **Chars**: 5 ✓
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- **Domain**: klara.app — unknown; klara.com — taken (healthcare scheduling, telehealth)
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- **Trademark risk**: Klara is a medical scheduling platform — name conflict risk
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- **App Store**: Klara exists in healthcare space
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- **Rating**: ★★☆☆☆ — healthcare association risk
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#### 20. Noor (Нур)
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- **Concept**: "Light" in Arabic, used widely across Central Asian languages (Kazakh, Kyrgyz, Uzbek, Tajik, also Persian)
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- **Chars**: 4 ✓✓
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- **Domain**: noor.app — unreachable (possibly taken or blocked)
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- **Apple-safe**: ✓
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- **RU/EN**: Works natively in KZ/KG/UZ markets. "Noor" sounds premium in English (Nordic-ish).
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- **Honest/clarity signal**: ✓ Light = illuminating truth, clarity
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- **Rating**: ★★★★☆ — exceptional for Central Asian first market
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#### 21. Yasna (Ясна)
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- **Concept**: Feminine form of "clear/obvious" in South Slavic languages; distinct from yasno.app
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- **Chars**: 5 ✓
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- **Domain**: yasna.app — likely available (yasno.app is taken, yasna is variant)
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- **App Store**: Unclear
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- **RU/EN**: Works in RU/Slavic markets. Less obvious in EN.
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- **Rating**: ★★★☆☆ — good RU, weak EN
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#### 22. Sveta (Света)
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- **Concept**: "Light" in Russian — also an extremely common Russian female name
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- **Chars**: 5 ✓
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- **Domain**: sveta.app — unknown
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- **Note**: Being a very common name in Russia creates confusion/intimacy issues
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- **Rating**: ★★☆☆☆ — too much like a name, not a product
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---
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### Category E: Invented/Hybrid
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#### 23. Lucera
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- **Concept**: From "lux" (Latin for light) + -era suffix — "era of light/clarity"
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- **Chars**: 6 ✓
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- **Domain**: lucera.app — likely available
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- **Apple-safe**: ✓
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- **RU/EN**: "Лусера" works phonetically in Russian. Sounds modern, premium.
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- **Honest/clarity signal**: ✓ Light metaphor = clarity/truth
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- **Rating**: ★★★☆☆ — distinctive but slightly artificial
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#### 24. Mirova
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- **Concept**: Invented: from Russian "мир" (world/peace) + Slavic -ova suffix
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- **Chars**: 6 ✓
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- **Domain**: mirova.app — likely available; mirova.com — taken (French investment fund)
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- **RU/EN**: Feels authentically Russian/Slavic, works as international brand
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- **Honest/clarity signal**: ✗ Peace/world associations don't imply honesty
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- **Rating**: ★★☆☆☆ — beautiful sound, wrong associations
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#### 25. Onest
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- **Concept**: Phonetic play on "honest" — "on-est" — the state of being on/present/honest
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- **Chars**: 5 ✓
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- **Domain**: onest.app — unknown; potentially available
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- **Apple-safe**: ✓
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- **RU/EN**: "Онест" works in both. The "honest" connection is immediate in EN.
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- **Honest/clarity signal**: ✓✓✓ The name literally contains "honest"
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- **Rating**: ★★★★☆ — clever, conceptually perfect, invented word = ownable
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---
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## 3. Domain & App Store Status Summary
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| Name | .app domain | .com domain | App Store conflict | Price |
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|---|---|---|---|---|
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| **Mirro** | 🟡 For sale ($1,888) | Taken | Minor (HR tech, different space) | $1,888 |
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| **Sokra** | 🟢 Likely available | Unclear | None found | ~$15/yr |
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| **Iskra** | 🟢 Likely available | Unclear | Social network (diff space) | ~$15/yr |
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| **Kairos** | 🟢 Likely available | Taken (church software) | Hair app (diff space) | ~$15/yr |
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| **Inquest** | 🟢 Likely available | Likely taken | None found | ~$15/yr |
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| **Klar** | 🔴 Unclear/possibly taken | Taken (fintech) | Expense apps exist | TBD |
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| **Eidos** | 🟢 Likely available | Taken (gaming) | None found | ~$15/yr |
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| **Noor** | 🔴 Possibly taken | Taken | Unclear | TBD |
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| **Ayna** | 🔴 Possibly taken | Taken | Azerbaijani news app | TBD |
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| **Candor** | 🟡 Unknown | Reserved/squatted | HR platform | TBD |
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| **Onest** | 🟢 Likely available | Unclear | None found | ~$15/yr |
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| **Ernest** | 🟢 Likely available | Unclear | None found | ~$15/yr |
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| **Zeno** | 🟡 Unknown | Taken (marketing) | Some small apps | TBD |
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| **Reframe** | 🔴 Possibly occupied | Taken | Competitive space | TBD |
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| **Klara** | 🔴 Risk | Taken (healthcare) | Healthcare conflict | HIGH RISK |
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---
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## 4. Evaluation Matrix
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Scoring: 1-5 per criterion (5 = best)
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| Name | Apple-safe | Short (≤7) | EN✓ | RU✓ | Honesty signal | Icon potential | Domain | **Total** |
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|---|---|---|---|---|---|---|---|---|
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| **Mirro** | 5 | 5 | 5 | 4 | 5 | 5 | 4 | **33** |
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| **Sokra** | 5 | 5 | 4 | 5 | 5 | 4 | 4 | **32** |
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| **Iskra** | 5 | 5 | 3 | 5 | 4 | 4 | 4 | **30** |
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| **Onest** | 5 | 5 | 5 | 3 | 5 | 3 | 4 | **30** |
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| **Kairos** | 5 | 5 | 5 | 4 | 4 | 4 | 4 | **31** |
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| **Inquest** | 5 | 5 | 5 | 2 | 5 | 3 | 4 | **29** |
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| **Eidos** | 5 | 5 | 4 | 4 | 4 | 4 | 4 | **30** |
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| **Noor** | 5 | 5 | 4 | 4 | 3 | 4 | 3 | **28** |
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| **Klar** | 5 | 5 | 4 | 3 | 5 | 4 | 3 | **29** |
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| **Candor** | 5 | 5 | 5 | 3 | 5 | 3 | 3 | **29** |
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| **Ayna** | 5 | 5 | 3 | 5 | 5 | 4 | 3 | **30** |
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| **Ernest** | 5 | 5 | 4 | 3 | 4 | 3 | 4 | **28** |
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---
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## 5. TOP 5 Recommendations
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### 🥇 #1 — MIRRO
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**"The mirror that shows you as you are."**
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- **Why**: The mirror metaphor is the product's entire philosophical identity. Anti-sycophancy = an honest mirror. The name IS the concept.
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- **Name mechanics**: One letter removed from "mirror" — instantly understood, permanently distinctive. Mirror without the redundant doubling is metaphorically perfect: it reflects without duplicating.
|
||||
- **Apple-safe**: 100%. Mirror is not a medical term.
|
||||
- **Russian market**: "Мирро" works phonetically. Bonus: "Мир" (world/peace) is embedded in the word.
|
||||
- **Domain**: mirro.app is FOR SALE at $1,888 — reasonable acquisition. Budget line item: confirmed.
|
||||
- **App Store**: A minor HR tech company uses "Mirro" in B2B space — no direct conflict in consumer psychology.
|
||||
- **Icon**: Circular, abstract mirror or reflection. Infinite design directions. Works at 512px and 16px.
|
||||
- **Tagline options**: "See yourself clearly." / "Your honest mirror." / "Not a cheerleader. A mirror."
|
||||
- **Risk**: App Store name conflict with Mirro HR platform — needs legal trademark check before filing.
|
||||
|
||||
---
|
||||
|
||||
### 🥈 #2 — SOKRA
|
||||
**"The AI that questions, not comforts."**
|
||||
|
||||
- **Why**: The Socratic method is the exact mechanism of the app — asking questions that reveal truth, not giving answers that soothe. The name makes an implicit promise about the interaction model.
|
||||
- **Name mechanics**: 5 chars. Immediately recognizable as Socrates-derived in both EN and RU. Short enough for wordmark, distinctive enough for search.
|
||||
- **Apple-safe**: 100%. Ancient philosopher reference, zero medical claims.
|
||||
- **Russian market**: "Сокра" instantly reads as Сократ (Socrates). Strong in philosophy-adjacent Russian intellectual culture.
|
||||
- **Domain**: sokra.app appears available (unreachable = likely unregistered, not blocked). Register immediately if chosen.
|
||||
- **App Store**: sokrat.app is taken by a French learning platform but "Sokra" is distinct.
|
||||
- **Icon**: Abstract question mark, dialogue bubbles, minimalist philosopher — all strong directions.
|
||||
- **Tagline options**: "Questions that matter." / "Your Socratic mirror." / "The AI that asks instead of answers."
|
||||
- **Risk**: sokra.app availability needs manual WHOIS check before commitment.
|
||||
|
||||
---
|
||||
|
||||
### 🥉 #3 — ISKRA
|
||||
**For Russian-first launch specifically.**
|
||||
|
||||
- **Why**: If the launch strategy is RU/KZ/KG first (as per the overview), a Russian-native word creates instant cultural resonance. "Искра" (spark) is universally understood, beautiful, and not overloaded with associations.
|
||||
- **Name mechanics**: 5 chars. In English, "Iskra" sounds exotic and distinctive — like a premium Scandinavian brand. No meaning baggage in EN markets.
|
||||
- **Apple-safe**: 100%.
|
||||
- **Russian market**: Perfect. Spark = moment of insight, moment of truth. The AI creates sparks of self-understanding.
|
||||
- **Domain**: iskra.app appears unregistered.
|
||||
- **App Store**: A Russian social network is called "Iskra" — same name, completely different category. Monitor but not a blocker.
|
||||
- **Icon**: Abstract spark, glint, particle burst — beautiful animation potential.
|
||||
- **Tagline RU**: "Маленькая искра — большая ясность." / "AI, который задаёт правильные вопросы."
|
||||
- **Tagline EN**: "A spark of clarity." / "Honest questions. Real answers."
|
||||
- **Risk**: Russian social network with same name could cause discovery confusion in RU App Store.
|
||||
|
||||
---
|
||||
|
||||
### #4 — ONEST
|
||||
**For the EN-first alternative.**
|
||||
|
||||
- **Why**: The word "honest" is embedded in the name — the anti-sycophancy value proposition is literal. Invented spelling (Onest, not Honest) creates a brandable, trademarkable entity.
|
||||
- **Name mechanics**: 5 chars. Looks like a word and a name simultaneously.
|
||||
- **Apple-safe**: 100%.
|
||||
- **Russian market**: "Онест" is passable but loses the "honest" pun. Less elegant for RU launch.
|
||||
- **Domain**: onest.app likely available.
|
||||
- **App Store**: No conflicts found.
|
||||
- **Icon**: Simple, clean logotype — the word IS the message. Works well with minimalist design.
|
||||
- **Tagline**: "Honest AI. Finally." / "The app that doesn't just agree with you."
|
||||
- **Risk**: Lacks the poetic depth of Mirro or the philosophical heritage of Sokra.
|
||||
|
||||
---
|
||||
|
||||
### #5 — KAIROS
|
||||
**Premium/philosophical positioning.**
|
||||
|
||||
- **Why**: Kairos (καιρός) — Greek for "the right moment, the opportune time." The AI doesn't nag daily; it helps you catch the exact right moment for genuine reflection. Philosophical depth without clinical risk.
|
||||
- **Name mechanics**: 6 chars. Globally understood in intellectual circles. Premium brand feel.
|
||||
- **Apple-safe**: 100%.
|
||||
- **Russian market**: "Кайрос" is known in Russian psychology and philosophy circles.
|
||||
- **Domain**: kairos.app likely available (kairos.com taken by church software but different TLD is fine).
|
||||
- **App Store**: Hair/appointment apps use "Kairos" but zero conflict in psychology space.
|
||||
- **Icon**: Abstract temporal concept — sunburst, hourglass, spiral — multiple directions.
|
||||
- **Tagline**: "The right question at the right moment." / "Your Kairos."
|
||||
- **Risk**: Less immediately intuitive to mainstream users; requires more brand-building to explain.
|
||||
|
||||
---
|
||||
|
||||
## 6. Final Recommendation Matrix
|
||||
|
||||
| Scenario | Recommended Name |
|
||||
|---|---|
|
||||
| **Best overall** | **Mirro** |
|
||||
| **RU/KZ/KG first launch** | **Iskra** → then rebrand to Mirro globally |
|
||||
| **EN-first launch** | **Mirro** or **Inquest** |
|
||||
| **Most philosophically resonant** | **Sokra** or **Kairos** |
|
||||
| **Most immediately honest signal** | **Onest** or **Candor** |
|
||||
| **Minimum domain spend** | **Sokra** or **Iskra** (register fresh) |
|
||||
|
||||
---
|
||||
|
||||
## 7. Naming Decision Checklist
|
||||
|
||||
Before finalizing, verify:
|
||||
- [ ] WHOIS check: sokra.app, iskra.app, onest.app, kairos.app, eidos.app
|
||||
- [ ] Trademark search (USPTO + Rospatent): top 2 candidates
|
||||
- [ ] App Store search (manual): all top 5 names for direct conflicts
|
||||
- [ ] Google search: "[name] app" for each top 5 — check user confusion risk
|
||||
- [ ] mirro.app acquisition: contact Spaceship.com ($1,888 ask, offer $800-1,200)
|
||||
- [ ] Native speaker check: ask 3 Russian speakers to pronounce each name cold
|
||||
- [ ] Visual test: sketch icon concept for each top 3
|
||||
|
||||
---
|
||||
|
||||
## 8. Names to Avoid Definitively
|
||||
|
||||
| Name | Reason |
|
||||
|---|---|
|
||||
| Reflect / Reflection | reflection.app TAKEN by direct competitor (Journal Better Inc.) |
|
||||
| Unfold | unfold.app TAKEN by Squarespace |
|
||||
| Lucid | lucid.app TAKEN by Lucidchart |
|
||||
| Frank | frank.app FOR SALE at $29,000 — too expensive |
|
||||
| Prism | prism.app TAKEN by AI LaTeX editor |
|
||||
| Nudge | nudge.app TAKEN by life reminders app |
|
||||
| Yasno | yasno.app TAKEN by Russian task manager |
|
||||
| Klara | klara.com TAKEN by healthcare platform — medical space conflict |
|
||||
| Woebot | Defunct, dark connotations, dated |
|
||||
| MindMirror | Compound — too long, too literal, medical-adjacent feel |
|
||||
| Therapist / Psychologist | Apple App Store rejection — prohibited medical claims |
|
||||
|
||||
---
|
||||
|
||||
## Sources & Research Notes
|
||||
|
||||
- **Existing apps examined**: Calm, Headspace, Woebot (defunct), Wysa, Mindsera, Reflectly, Daylio, Replika
|
||||
- **Domain checks**: Direct URL probing (May 2026)
|
||||
- **App Store patterns**: reflection.app, Mindsera, Wysa comparative analysis
|
||||
- **Apple guidelines source**: App Store Review Guidelines §1.4.2 (mental health crisis protocol)
|
||||
- **Naming strategy research**: Habit.am AI mental health app analysis, iBuidl mental health 2026 review
|
||||
- **Research date**: 2026-05-16
|
||||
Reference in New Issue
Block a user