obsidian-vault/work/projects/ios-subscription-day7-promo-kickoff.md

Kick-off: (iOS) Grow active subscriptions by increasing paywall impressions with a day 7 promo half-sheet

Zoom link: https://duckduckgo.zoom.us/my/malex

Stakeholders and their responsibilities

• Project Advisor: https://app.asana.com/1/137249556945/profile/1201807753392396
• Other stakeholders: https://app.asana.com/1/137249556945/profile/1200848785550295 https://app.asana.com/1/137249556945/profile/1206329551987277 https://app.asana.com/1/137249556945/profile/1211198099252476 https://app.asana.com/1/137249556945/profile/1200727780991749

Scope updates

• iOS port of the Android implementation. See Android kick-off for the original.
  • Onboarding Components 2026 – Figma (reused from reinstaller promo, same half-sheet modal — SubscriptionPromoLaunchView and SubscriptionPromoPresenter are pre-existing iOS code, no new UI needed)
• Pixels?

Discussion items

• Who are the users targeted by this project? Scenarios where a user hasn't seen the subscription promo by day 7: (1) completed onboarding normally but the promo wasn't shown (e.g. installed before the onboarding promo existed); (2) skipped onboarding (reinstaller/returning user path — already covered by the existing reinstaller promo). Worth aligning on whether the scope covers both and how they're handled.
• Do we need to add a Grafana board to monitor the promo impression/tap/dismiss pixels?

Next steps