# Kick-off: (iOS) Grow active subscriptions by increasing paywall impressions with a day 7 promo half-sheet

Zoom link: https://duckduckgo.zoom.us/my/malex

**Stakeholders and their responsibilities**

- Project Advisor: https://app.asana.com/1/137249556945/profile/1201807753392396
- [Other stakeholders](https://app.asana.com/0/0/1207268731049844/f): https://app.asana.com/1/137249556945/profile/1200848785550295 https://app.asana.com/1/137249556945/profile/1206329551987277 https://app.asana.com/1/137249556945/profile/1211198099252476 https://app.asana.com/1/137249556945/profile/1200727780991749

**Scope updates**

- iOS port of the Android implementation. See [Android kick-off](https://app.asana.com/1/137249556945/project/72649045549333/task/1211002275165337) for the original.
	- [Onboarding Components 2026 – Figma](https://www.figma.com/design/wMxBpe0mKrRS0nVhtwMGO7/%F0%9F%9A%80-Onboarding-Components--2026-?node-id=1399-36178&t=92pL7LrBP1GYjq7N-1) (reused from reinstaller promo, same half-sheet modal — `SubscriptionPromoLaunchView` and `SubscriptionPromoPresenter` are pre-existing iOS code, no new UI needed)
- Pixels?

**Discussion items**

- Who are the users targeted by this project? Scenarios where a user hasn't seen the subscription promo by day 7: (1) completed onboarding normally but the promo wasn't shown (e.g. installed before the onboarding promo existed); (2) skipped onboarding (reinstaller/returning user path — already covered by the existing reinstaller promo). Worth aligning on whether the scope covers both and how they're handled.
- Do we need to add a Grafana board to monitor the promo impression/tap/dismiss pixels?

**Next steps**