# Pixel Definitions: iOS Day-7 Subscription Promo

Defined in: `iOS/PixelDefinitions/pixels/definitions/subscription.json5`
Fired from: `SubscriptionPromoExistingUserCoordinator`
Android equivalents: `m_privacy-pro_skipped_onboarding_promotion_*` (same modal, different audience)

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## Pixels

### `m_privacy-pro_existing_user_promotion_impression`

| Field | Value |
|---|---|
| Trigger | The day-7 promo half-sheet is shown to an existing user (7+ days since install) who has never seen any subscription offer |
| Fired from | `SubscriptionPromoExistingUserCoordinator.markLaunchPromptPresented()` |
| Frequency | Once per install (guarded by `subscriptionPromotionDialogShown`) |

**Parameters**

| Key | Type | Description |
|---|---|---|
| `appVersion` | string | App version (added by default) |
| `ru` | boolean | Whether the user is a returning user (reinstall) |
| `free_trial` | boolean | Whether the user is eligible for a free trial |

**Suffixes:** `_ios`, `_phone` / `_tablet`

---

### `m_privacy-pro_existing_user_promotion_tap`

| Field | Value |
|---|---|
| Trigger | User taps the CTA button ("Try It Free" or "Learn More") on the promo modal |
| Fired from | `SubscriptionPromoExistingUserCoordinator.handleCTAAction()` |

**Parameters** — same as impression: `appVersion`, `ru`, `free_trial`

**Suffixes:** `_ios`, `_phone` / `_tablet`

---

### `m_privacy-pro_existing_user_promotion_dismiss`

| Field | Value |
|---|---|
| Trigger | User dismisses the promo modal (taps close or swipes down) |
| Fired from | `SubscriptionPromoExistingUserCoordinator.handleDismissAction()` |

**Parameters** — same as impression: `appVersion`, `ru`, `free_trial`

**Suffixes:** `_ios`, `_phone` / `_tablet`

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## Funnel Origin

When the user taps the CTA, the subscription flow is opened with origin `funnel_modal_ios__subscriptionnudge`.

This origin flows through to two downstream pixels automatically:
- `m_privacy-pro_offer_screen_impression` (param: `origin`)
- `m_subscribe` (param: `origin`) — the subscription purchase success pixel

Origin defined in: `iOS/DuckDuckGo/Subscription/SubscriptionFunnelOrigin.swift`
Origin request subtask: https://app.asana.com/1/137249556945/task/1214800683792174
Android equivalent origin: `funnel_modal_android__subscriptionnudge`

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## Relation to Existing Promo Pixels

All three subscription promo half-sheets use the same parameter shape (`ru`, `free_trial`) to allow cross-audience comparison:

| Pixel prefix | Audience | Origin |
|---|---|---|
| `m_privacy-pro_onboarding_promotion_*` | Users who see the promo during onboarding | `funnel_onboarding_ios` |
| `m_privacy-pro_skipped_onboarding_promotion_*` | Reinstallers who skipped onboarding, 7+ days | `funnel_modal_ios__skippedonboardingupsell` |
| `m_privacy-pro_existing_user_promotion_*` | Normal installers who never saw a subscription offer, 7+ days | `funnel_modal_ios__subscriptionnudge` |