---
title: >-
  Kick-off: (iOS) Grow active subscriptions by increasing paywall impressions
  with a day 7 promo half-sheet
asana: >-
  https://app.asana.com/1/137249556945/project/1202406491309510/task/1214800083544612
due: '2026-07-07'
status: upcoming
---
# Kick-off: iOS Day 7 Subscription Promo Half-Sheet

> **Asana:** [1214800083544612](https://app.asana.com/1/137249556945/project/1202406491309510/task/1214800083544612)  
> **Parent project:** [iOS: Show subscription half-sheet promo to new installers who don't see it during onboarding](https://app.asana.com/1/137249556945/project/1207260194172075/task/1214798984829406)  
> **Due:** 2026-07-07

---

## Before the call

- [ ] Review project scope — goal, success criteria, and tasks are correct and succinct
- [ ] Consider: [Should this project have a Hack Phase?](https://app.asana.com/0/0/1209887118493776)
- [ ] Add open questions / ambiguity to **Discussion items** below
- [ ] 10 min: review [Pre-Kick-off Questions](https://app.asana.com/0/0/1207268731049843/f) — timeline accelerators, premortem, supporting processes
  - Update scope/task timeline if prompted
  - Add any discussion-worthy items to **Discussion items** below
- [ ] Fill in remaining fields (Zoom link, stakeholders)
- [ ] Add project to [Current Objectives](https://app.asana.com/0/72649045549333/1203937055064396)
- [ ] Add this kick-off task to [Kick-off Calls](https://app.asana.com/0/492600419927320/list) project and as subtask of the parent project
- [ ] Post comment on project with link to this kick-off (ideally 48 h in advance)
- [ ] Create Outlook calendar event and invite attendees
- [ ] Schedule Mon/Tue/Fri, within or adjacent to an existing standing meeting; avoid Wednesday

---

## Zoom link

<Zoom link>

---

## Stakeholders and their responsibilities

- **Project Advisor:**
- **Other stakeholders** ([reference](https://app.asana.com/0/0/1207268731049844/f)):

---

## Scope updates

- <!-- Briefly note any significant scope changes made in preparation for this call, e.g. "Removed secondary goal of X." -->

---

## Discussion items

- <!-- Unresolved ambiguity, timeline accelerators, premortem risks, open questions -->
- <!-- For items that can't be resolved on the call: decide on a resolution mechanism (e.g. prescheduled mid-mortem at 1 week) and update the scope -->

---

## Next steps

- <!-- Immediate next steps with owners (link to task timeline items where possible) -->

---

## During the call

1. Say hi, share the kick-off link in the chat, jump straight into **Discussion items** — do not read out other sections
2. Note any ambiguity/risks that can't be resolved on the call; agree on a mechanism to resolve them after
3. Close by briefly stating **Next steps**

## After the call

1. Close the kick-off task and comment on the project that kick-off is done (with link) + any useful takeaways
2. Update the scope to reflect any changes; keep it simple and true