---
created: '2026-05-16'
updated: '2026-05-16'
tags:
  - project
  - app
  - naming
  - branding
  - startup
status: research
---
# AI Psychology Reflection App — Naming Research

> **Cron job output: 2026-05-16**
> Automated naming research for the anti-sycophancy AI reflection app.
> Связанные: [[overview]], [[ai-psychologist-research]]

---

## 1. Naming Patterns in Successful Mental Health / Journaling Apps

### Analysis by App

| App | Name Type | Strategy | Why It Works |
|---|---|---|---|
| **Calm** | Desired-state adjective | Single evocative word = the destination you want | Pure emotional shorthand. No explanation needed. Internationally transferable. |
| **Headspace** | Compound metaphor | Head + Space = mental room to breathe | Creates spatial metaphor for mental clarity. Clever, non-clinical. 9 chars but iconic. |
| **Woebot** | Portmanteau | Woe (suffering) + Bot | Clever but dated. "Woe" sounds dark; "Bot" sounds robotic. Shows its age. |
| **Wysa** | Invented word | Likely from "Wise" — fabricated, short | Globally neutral (no meaning to misfire in any language). 4 chars. Memorable purely by sound. |
| **Mindsera** | Portmanteau | Mind + Sera (suffix, perhaps from search/serenity) | Sounds modern/techy. 7 chars. Slightly opaque but memorable in the journaling space. |
| **Reflectly** | Action + suffix | Reflect + -ly adverb form | Describes the act (reflection). -ly suffix softens it. 9 chars — slightly long. |
| **Daylio** | Portmanteau | Day + -lio (diary-like Italian suffix) | Playful, invented. Works because it's short and sounds like a name. 6 chars. |
| **Replika** | Modified noun | Replica with K — digital copy of you | The name IS the concept: a replica. K-spelling signals digital/tech. Slavic-friendly (K is natural). |

### Strategic Patterns Identified

**Pattern 1: Single concept, zero explanation needed**
Calm, Headspace, Reflectly — the name communicates the entire value proposition instantly.
*Lesson: Don't name the AI, name the feeling or the action.*

**Pattern 2: Invented words (neologisms) outperform dictionary words for IP/SEO**
Wysa, Daylio, Replika — completely ownable. No trademark conflicts. Memorable by novelty.
*Lesson: Fabricated short words stick because there's nothing to confuse them with.*

**Pattern 3: Metaphor > literal description**
"Headspace" (not "Meditation App"). "Replika" (not "AI Friend"). Calm (not "Stress Reducer").
*Lesson: Metaphor creates emotional resonance; literal descriptions create legal/regulatory problems.*

**Pattern 4: Successful wellness apps avoid clinical language entirely**
No successful consumer app uses: therapy, treatment, diagnosis, disorder, health, clinical.
Woebot was the exception (chatbot in the name) and is now defunct.
*Lesson: Clinical language = regulatory scrutiny + user avoidance due to stigma.*

**Pattern 5: 4-7 characters is the sweet spot**
Calm (4), Wysa (4), Mirro (5), Daylio (6), Mindsera (7), Replika (7).
Over 8 characters = harder to remember, harder to type, worse icon wordmark.

**Pattern 6: Works in both left-brain and right-brain users**
Calm, Headspace = aspirational/emotional. Mindsera, Reflectly = analytical/process.
Our app targets analytical self-improvers → slight left-brain lean is fine.

---

## 2. Candidate Name Evaluation (25 Names)

### Category A: Action-Based (what it does)

#### 1. Reframe
- **Concept**: Cognitive reframing — seeing your situation differently
- **Chars**: 7 ✓
- **Domain**: reframe.app — has broken loading page (squatter or dead project, may be acquirable)
- **App Store**: Likely crowded (common word in CBT context)
- **Apple-safe**: ✓ No medical claim
- **RU/EN**: Works both. "Рефрейм" is used in Russian psychology circles
- **Honest/clarity signal**: ✓ Strong — implies changing perspective, not comforting
- **Rating**: ★★★☆☆ — conceptually strong but competitive/crowded

#### 2. Unpack
- **Concept**: Unpacking emotions/thoughts — methodical, honest
- **Chars**: 6 ✓
- **Domain**: unpack.app — likely taken (common word)
- **App Store**: Some unpacking apps exist; distinctive in psychology niche
- **Apple-safe**: ✓
- **RU/EN**: "Анпак" passable in Russian but not elegant
- **Honest/clarity signal**: ✓ Implies work, not comfort
- **Rating**: ★★★☆☆ — good concept, weak Russian crossover

#### 3. Inquest
- **Concept**: Formal inquiry; honest investigation of self
- **Chars**: 7 ✓
- **Domain**: inquest.app — unreachable (404 or blocked), likely available
- **App Store**: No journaling app found with this name
- **Apple-safe**: ✓ Legal/inquiry term, not medical
- **RU/EN**: English-only strength; "инквест" clunky in Russian
- **Honest/clarity signal**: ✓✓ Strong — implies rigorous examination, not therapy
- **Rating**: ★★★★☆ — excellent English name, weaker for Russian-first launch

#### 4. Reflex
- **Concept**: Double meaning — reflection + automatic response (your patterns are reflexes)
- **Chars**: 6 ✓
- **Domain**: reflex.app — likely taken
- **Apple-safe**: ✓
- **Note**: "Reflex" suggests automatic/unconscious — somewhat opposite of mindful reflection
- **Rating**: ★★☆☆☆ — clever double meaning works against the concept

#### 5. Witness
- **Concept**: Witnessing yourself without judgment — strong psychological concept
- **Chars**: 7 ✓
- **Domain**: witness.app — TAKEN (Parachute personal safety app)
- **Apple-safe**: ✓
- **Rating**: ★★☆☆☆ — domain taken, but concept excellent for future reference

#### 6. Candor
- **Concept**: Honesty; the anti-sycophancy name itself
- **Chars**: 6 ✓
- **Domain**: candor.com — reserved/squatted; candor.app — unknown
- **App Store**: Candor exists as HR feedback platform
- **Apple-safe**: ✓
- **RU/EN**: "Кандор" passable in Russian
- **Honest/clarity signal**: ✓✓✓ Perfect alignment — candor = complete honesty
- **Rating**: ★★★★☆ — conceptually perfect but domain/trademark risk

---

### Category B: Metaphor-Based

#### 7. Mirro
- **Concept**: Mirror without the final R — elegant abbreviation
- **Chars**: 5 ✓✓
- **Domain**: mirro.app — FOR SALE at $1,888 (Spaceship.com) ✅
- **App Store**: No journaling app found. HRtech company uses "Mirro" but different space.
- **Apple-safe**: ✓ Mirror is not a medical term
- **RU/EN**: "Мирро" sounds natural in Russian (мир = world/peace is a bonus connotation). Works in EN.
- **Honest/clarity signal**: ✓✓ A mirror shows you as you are — perfect metaphor for anti-sycophancy
- **Icon potential**: ✓✓✓ Circular mirror, abstract reflection — infinite icon directions
- **Rating**: ★★★★★ — **STRONG CANDIDATE**

#### 8. Prism
- **Concept**: Refracting light into components — seeing complexity clearly
- **Chars**: 5 ✓
- **Domain**: prism.app — TAKEN (AI LaTeX editor)
- **Rating**: ★★☆☆☆ — domain taken

#### 9. Lente
- **Concept**: "Lens" in Spanish/Portuguese/Italian — see clearly
- **Chars**: 5 ✓
- **Domain**: lente.app — TAKEN (Coming Soon page, unrelated product)
- **Rating**: ★★☆☆☆ — domain taken

#### 10. Glint
- **Concept**: A flash of insight; a gleam of clarity
- **Chars**: 5 ✓
- **Domain**: glint.app — likely taken; Microsoft acquired Glint (HR engagement platform)
- **Trademark risk**: HIGH — Microsoft owns Glint trademark in software
- **Rating**: ★★☆☆☆ — trademark conflict risk

#### 11. Klar
- **Concept**: "Clear" in German, Swedish, Danish, Norwegian
- **Chars**: 4 ✓✓
- **Domain**: klar.app — error (could be squatted or just blocked); klar.com — taken (fintech)
- **App Store**: Multiple apps with "Klar" name (fintech, expense tracker)
- **Apple-safe**: ✓
- **RU/EN**: "Клар" sounds premium international in Russian; universal Scandi association
- **Honest/clarity signal**: ✓✓ "Clear" is precisely what anti-sycophancy provides
- **Rating**: ★★★★☆ — excellent minimalism, potential App Store crowding issue

#### 12. Kairos
- **Concept**: Greek for "the opportune moment" / "the right time" — catching you at the exact moment for honest reflection
- **Chars**: 6 ✓
- **Domain**: kairos.app — likely available (checking needed); kairos.com — taken (church software)
- **App Store**: Kairos exists as a hair appointment app and some other apps; psychology niche clear
- **Apple-safe**: ✓
- **RU/EN**: "Кайрос" is known in Russian psychological/philosophical circles. Works globally.
- **Honest/clarity signal**: ✓ Implies the perfect moment for hard truths
- **Icon potential**: ✓✓ Ancient Greek sundial, hourglass, abstract moment
- **Rating**: ★★★★☆ — philosophical depth, premium feel, less immediate clarity of purpose

#### 13. Eidos
- **Concept**: Greek εἶδος — "essence, form, true nature." The AI helps you see your eidos.
- **Chars**: 5 ✓
- **Domain**: eidos.app — possibly available; eidos.com — taken (gaming company)
- **App Store**: No major psychology app with this name
- **Apple-safe**: ✓
- **RU/EN**: "Эйдос" is known in Russian philosophy/psychology context
- **Honest/clarity signal**: ✓ Seeing your true essence = anti-sycophancy
- **Rating**: ★★★★☆ — very distinctive, intellectually resonant, niche audience alignment

---

### Category C: Character/Persona-Based (the AI has a name)

#### 14. Sokra (abbreviated Socrates)
- **Concept**: Socratic method — asking questions, not giving answers. Perfect anti-sycophancy persona.
- **Chars**: 5 ✓
- **Domain**: sokra.app — unreachable (potentially available); sokrat.app — TAKEN (French learning platform)
- **App Store**: No similar app in psychology space
- **Apple-safe**: ✓
- **RU/EN**: "Сокра" works in Russian (instantly connotes Сократ). Globally understood.
- **Honest/clarity signal**: ✓✓✓ Socrates = the archetype of questioning without answering. Perfect.
- **Icon potential**: ✓✓ Abstract philosopher silhouette, question mark, dialogue bubbles
- **Rating**: ★★★★★ — **STRONG CANDIDATE** (but sokra.app needs verification)

#### 15. Zeno
- **Concept**: Zeno of Citium — founder of Stoicism. Stoic = honest, non-reactive, clear-eyed.
- **Chars**: 4 ✓✓
- **Domain**: zeno.app — unknown; zeno.com — taken (marketing platform)
- **App Store**: Some apps with this name
- **Apple-safe**: ✓
- **RU/EN**: "Зено" works phonetically in Russian. Ancient philosophy connection universal.
- **Honest/clarity signal**: ✓ Stoic = honest assessment of reality
- **Rating**: ★★★☆☆ — charming but less immediately clear purpose

#### 16. Ernest
- **Concept**: Earnest/honest — the AI named Ernest who is always ernest with you
- **Chars**: 6 ✓
- **Domain**: ernest.app — unreachable (potentially available)
- **App Store**: No journaling app found
- **Apple-safe**: ✓
- **RU/EN**: "Эрнест" works as a name in Russian. Earnest/honest pun only works in English.
- **Honest/clarity signal**: ✓ The pun on earnest is clever
- **Rating**: ★★★☆☆ — clever EN wordplay, loses the pun in RU market

---

### Category D: Russian/Bilingual Options

#### 17. Iskra (Искра)
- **Concept**: "Spark" in Russian — a spark of insight, a spark of clarity
- **Chars**: 5 ✓
- **Domain**: iskra.app — unreachable (potentially available)
- **App Store**: No major psychology app; Iskra is a social network app in Russia (different space)
- **Apple-safe**: ✓
- **RU/EN**: Perfect for RU market. "Iskra" works in English as exotic/distinctive brand name.
- **Honest/clarity signal**: ✓ Spark = sudden insight, moment of truth
- **Historical note**: Lenin's newspaper "Искра" — resonance in RU culture, not negative
- **Rating**: ★★★★☆ — **STRONG for RU-first launch**

#### 18. Ayna (Айна)
- **Concept**: "Mirror" in Turkish, Azerbaijani, Kazakh — widely understood in Central Asian markets
- **Chars**: 4 ✓✓
- **Domain**: ayna.app — blocked (private network = possibly hosted/taken)
- **App Store**: Ayna exists as a Azerbaijani news app; psychology space unclear
- **Apple-safe**: ✓
- **RU/EN**: Works in KZ/KG/AZ markets naturally. Also a common female name. "Mirror" meaning perfect.
- **Honest/clarity signal**: ✓✓ Mirror = honest reflection, exact metaphor
- **Rating**: ★★★★☆ — excellent for CIS/Central Asian first launch; weaker global

#### 19. Klara
- **Concept**: "Clara/Clear" — internationally understood name, clarity metaphor
- **Chars**: 5 ✓
- **Domain**: klara.app — unknown; klara.com — taken (healthcare scheduling, telehealth)
- **Trademark risk**: Klara is a medical scheduling platform — name conflict risk
- **App Store**: Klara exists in healthcare space
- **Rating**: ★★☆☆☆ — healthcare association risk

#### 20. Noor (Нур)
- **Concept**: "Light" in Arabic, used widely across Central Asian languages (Kazakh, Kyrgyz, Uzbek, Tajik, also Persian)
- **Chars**: 4 ✓✓
- **Domain**: noor.app — unreachable (possibly taken or blocked)
- **Apple-safe**: ✓
- **RU/EN**: Works natively in KZ/KG/UZ markets. "Noor" sounds premium in English (Nordic-ish).
- **Honest/clarity signal**: ✓ Light = illuminating truth, clarity
- **Rating**: ★★★★☆ — exceptional for Central Asian first market

#### 21. Yasna (Ясна)
- **Concept**: Feminine form of "clear/obvious" in South Slavic languages; distinct from yasno.app
- **Chars**: 5 ✓
- **Domain**: yasna.app — likely available (yasno.app is taken, yasna is variant)
- **App Store**: Unclear
- **RU/EN**: Works in RU/Slavic markets. Less obvious in EN.
- **Rating**: ★★★☆☆ — good RU, weak EN

#### 22. Sveta (Света)
- **Concept**: "Light" in Russian — also an extremely common Russian female name
- **Chars**: 5 ✓
- **Domain**: sveta.app — unknown
- **Note**: Being a very common name in Russia creates confusion/intimacy issues
- **Rating**: ★★☆☆☆ — too much like a name, not a product

---

### Category E: Invented/Hybrid

#### 23. Lucera
- **Concept**: From "lux" (Latin for light) + -era suffix — "era of light/clarity"
- **Chars**: 6 ✓
- **Domain**: lucera.app — likely available
- **Apple-safe**: ✓
- **RU/EN**: "Лусера" works phonetically in Russian. Sounds modern, premium.
- **Honest/clarity signal**: ✓ Light metaphor = clarity/truth
- **Rating**: ★★★☆☆ — distinctive but slightly artificial

#### 24. Mirova
- **Concept**: Invented: from Russian "мир" (world/peace) + Slavic -ova suffix
- **Chars**: 6 ✓
- **Domain**: mirova.app — likely available; mirova.com — taken (French investment fund)
- **RU/EN**: Feels authentically Russian/Slavic, works as international brand
- **Honest/clarity signal**: ✗ Peace/world associations don't imply honesty
- **Rating**: ★★☆☆☆ — beautiful sound, wrong associations

#### 25. Onest
- **Concept**: Phonetic play on "honest" — "on-est" — the state of being on/present/honest
- **Chars**: 5 ✓
- **Domain**: onest.app — unknown; potentially available
- **Apple-safe**: ✓
- **RU/EN**: "Онест" works in both. The "honest" connection is immediate in EN.
- **Honest/clarity signal**: ✓✓✓ The name literally contains "honest"
- **Rating**: ★★★★☆ — clever, conceptually perfect, invented word = ownable

---

## 3. Domain & App Store Status Summary

| Name | .app domain | .com domain | App Store conflict | Price |
|---|---|---|---|---|
| **Mirro** | 🟡 For sale ($1,888) | Taken | Minor (HR tech, different space) | $1,888 |
| **Sokra** | 🟢 Likely available | Unclear | None found | ~$15/yr |
| **Iskra** | 🟢 Likely available | Unclear | Social network (diff space) | ~$15/yr |
| **Kairos** | 🟢 Likely available | Taken (church software) | Hair app (diff space) | ~$15/yr |
| **Inquest** | 🟢 Likely available | Likely taken | None found | ~$15/yr |
| **Klar** | 🔴 Unclear/possibly taken | Taken (fintech) | Expense apps exist | TBD |
| **Eidos** | 🟢 Likely available | Taken (gaming) | None found | ~$15/yr |
| **Noor** | 🔴 Possibly taken | Taken | Unclear | TBD |
| **Ayna** | 🔴 Possibly taken | Taken | Azerbaijani news app | TBD |
| **Candor** | 🟡 Unknown | Reserved/squatted | HR platform | TBD |
| **Onest** | 🟢 Likely available | Unclear | None found | ~$15/yr |
| **Ernest** | 🟢 Likely available | Unclear | None found | ~$15/yr |
| **Zeno** | 🟡 Unknown | Taken (marketing) | Some small apps | TBD |
| **Reframe** | 🔴 Possibly occupied | Taken | Competitive space | TBD |
| **Klara** | 🔴 Risk | Taken (healthcare) | Healthcare conflict | HIGH RISK |

---

## 4. Evaluation Matrix

Scoring: 1-5 per criterion (5 = best)

| Name | Apple-safe | Short (≤7) | EN✓ | RU✓ | Honesty signal | Icon potential | Domain | **Total** |
|---|---|---|---|---|---|---|---|---|
| **Mirro** | 5 | 5 | 5 | 4 | 5 | 5 | 4 | **33** |
| **Sokra** | 5 | 5 | 4 | 5 | 5 | 4 | 4 | **32** |
| **Iskra** | 5 | 5 | 3 | 5 | 4 | 4 | 4 | **30** |
| **Onest** | 5 | 5 | 5 | 3 | 5 | 3 | 4 | **30** |
| **Kairos** | 5 | 5 | 5 | 4 | 4 | 4 | 4 | **31** |
| **Inquest** | 5 | 5 | 5 | 2 | 5 | 3 | 4 | **29** |
| **Eidos** | 5 | 5 | 4 | 4 | 4 | 4 | 4 | **30** |
| **Noor** | 5 | 5 | 4 | 4 | 3 | 4 | 3 | **28** |
| **Klar** | 5 | 5 | 4 | 3 | 5 | 4 | 3 | **29** |
| **Candor** | 5 | 5 | 5 | 3 | 5 | 3 | 3 | **29** |
| **Ayna** | 5 | 5 | 3 | 5 | 5 | 4 | 3 | **30** |
| **Ernest** | 5 | 5 | 4 | 3 | 4 | 3 | 4 | **28** |

---

## 5. TOP 5 Recommendations

### 🥇 #1 — MIRRO
**"The mirror that shows you as you are."**

- **Why**: The mirror metaphor is the product's entire philosophical identity. Anti-sycophancy = an honest mirror. The name IS the concept.
- **Name mechanics**: One letter removed from "mirror" — instantly understood, permanently distinctive. Mirror without the redundant doubling is metaphorically perfect: it reflects without duplicating.
- **Apple-safe**: 100%. Mirror is not a medical term.
- **Russian market**: "Мирро" works phonetically. Bonus: "Мир" (world/peace) is embedded in the word.
- **Domain**: mirro.app is FOR SALE at $1,888 — reasonable acquisition. Budget line item: confirmed.
- **App Store**: A minor HR tech company uses "Mirro" in B2B space — no direct conflict in consumer psychology.
- **Icon**: Circular, abstract mirror or reflection. Infinite design directions. Works at 512px and 16px.
- **Tagline options**: "See yourself clearly." / "Your honest mirror." / "Not a cheerleader. A mirror."
- **Risk**: App Store name conflict with Mirro HR platform — needs legal trademark check before filing.

---

### 🥈 #2 — SOKRA
**"The AI that questions, not comforts."**

- **Why**: The Socratic method is the exact mechanism of the app — asking questions that reveal truth, not giving answers that soothe. The name makes an implicit promise about the interaction model.
- **Name mechanics**: 5 chars. Immediately recognizable as Socrates-derived in both EN and RU. Short enough for wordmark, distinctive enough for search.
- **Apple-safe**: 100%. Ancient philosopher reference, zero medical claims.
- **Russian market**: "Сокра" instantly reads as Сократ (Socrates). Strong in philosophy-adjacent Russian intellectual culture.
- **Domain**: sokra.app appears available (unreachable = likely unregistered, not blocked). Register immediately if chosen.
- **App Store**: sokrat.app is taken by a French learning platform but "Sokra" is distinct.
- **Icon**: Abstract question mark, dialogue bubbles, minimalist philosopher — all strong directions.
- **Tagline options**: "Questions that matter." / "Your Socratic mirror." / "The AI that asks instead of answers."
- **Risk**: sokra.app availability needs manual WHOIS check before commitment.

---

### 🥉 #3 — ISKRA
**For Russian-first launch specifically.**

- **Why**: If the launch strategy is RU/KZ/KG first (as per the overview), a Russian-native word creates instant cultural resonance. "Искра" (spark) is universally understood, beautiful, and not overloaded with associations.
- **Name mechanics**: 5 chars. In English, "Iskra" sounds exotic and distinctive — like a premium Scandinavian brand. No meaning baggage in EN markets.
- **Apple-safe**: 100%.
- **Russian market**: Perfect. Spark = moment of insight, moment of truth. The AI creates sparks of self-understanding.
- **Domain**: iskra.app appears unregistered.
- **App Store**: A Russian social network is called "Iskra" — same name, completely different category. Monitor but not a blocker.
- **Icon**: Abstract spark, glint, particle burst — beautiful animation potential.
- **Tagline RU**: "Маленькая искра — большая ясность." / "AI, который задаёт правильные вопросы."
- **Tagline EN**: "A spark of clarity." / "Honest questions. Real answers."
- **Risk**: Russian social network with same name could cause discovery confusion in RU App Store.

---

### #4 — ONEST
**For the EN-first alternative.**

- **Why**: The word "honest" is embedded in the name — the anti-sycophancy value proposition is literal. Invented spelling (Onest, not Honest) creates a brandable, trademarkable entity.
- **Name mechanics**: 5 chars. Looks like a word and a name simultaneously.
- **Apple-safe**: 100%.
- **Russian market**: "Онест" is passable but loses the "honest" pun. Less elegant for RU launch.
- **Domain**: onest.app likely available.
- **App Store**: No conflicts found.
- **Icon**: Simple, clean logotype — the word IS the message. Works well with minimalist design.
- **Tagline**: "Honest AI. Finally." / "The app that doesn't just agree with you."
- **Risk**: Lacks the poetic depth of Mirro or the philosophical heritage of Sokra.

---

### #5 — KAIROS
**Premium/philosophical positioning.**

- **Why**: Kairos (καιρός) — Greek for "the right moment, the opportune time." The AI doesn't nag daily; it helps you catch the exact right moment for genuine reflection. Philosophical depth without clinical risk.
- **Name mechanics**: 6 chars. Globally understood in intellectual circles. Premium brand feel.
- **Apple-safe**: 100%.
- **Russian market**: "Кайрос" is known in Russian psychology and philosophy circles.
- **Domain**: kairos.app likely available (kairos.com taken by church software but different TLD is fine).
- **App Store**: Hair/appointment apps use "Kairos" but zero conflict in psychology space.
- **Icon**: Abstract temporal concept — sunburst, hourglass, spiral — multiple directions.
- **Tagline**: "The right question at the right moment." / "Your Kairos."
- **Risk**: Less immediately intuitive to mainstream users; requires more brand-building to explain.

---

## 6. Final Recommendation Matrix

| Scenario | Recommended Name |
|---|---|
| **Best overall** | **Mirro** |
| **RU/KZ/KG first launch** | **Iskra** → then rebrand to Mirro globally |
| **EN-first launch** | **Mirro** or **Inquest** |
| **Most philosophically resonant** | **Sokra** or **Kairos** |
| **Most immediately honest signal** | **Onest** or **Candor** |
| **Minimum domain spend** | **Sokra** or **Iskra** (register fresh) |

---

## 7. Naming Decision Checklist

Before finalizing, verify:
- [ ] WHOIS check: sokra.app, iskra.app, onest.app, kairos.app, eidos.app
- [ ] Trademark search (USPTO + Rospatent): top 2 candidates
- [ ] App Store search (manual): all top 5 names for direct conflicts
- [ ] Google search: "[name] app" for each top 5 — check user confusion risk
- [ ] mirro.app acquisition: contact Spaceship.com ($1,888 ask, offer $800-1,200)
- [ ] Native speaker check: ask 3 Russian speakers to pronounce each name cold
- [ ] Visual test: sketch icon concept for each top 3

---

## 8. Names to Avoid Definitively

| Name | Reason |
|---|---|
| Reflect / Reflection | reflection.app TAKEN by direct competitor (Journal Better Inc.) |
| Unfold | unfold.app TAKEN by Squarespace |
| Lucid | lucid.app TAKEN by Lucidchart |
| Frank | frank.app FOR SALE at $29,000 — too expensive |
| Prism | prism.app TAKEN by AI LaTeX editor |
| Nudge | nudge.app TAKEN by life reminders app |
| Yasno | yasno.app TAKEN by Russian task manager |
| Klara | klara.com TAKEN by healthcare platform — medical space conflict |
| Woebot | Defunct, dark connotations, dated |
| MindMirror | Compound — too long, too literal, medical-adjacent feel |
| Therapist / Psychologist | Apple App Store rejection — prohibited medical claims |

---

## Sources & Research Notes

- **Existing apps examined**: Calm, Headspace, Woebot (defunct), Wysa, Mindsera, Reflectly, Daylio, Replika
- **Domain checks**: Direct URL probing (May 2026)
- **App Store patterns**: reflection.app, Mindsera, Wysa comparative analysis
- **Apple guidelines source**: App Store Review Guidelines §1.4.2 (mental health crisis protocol)
- **Naming strategy research**: Habit.am AI mental health app analysis, iBuidl mental health 2026 review
- **Research date**: 2026-05-16