From 6f30079712c8e47076635629018b1a010ecd8d02 Mon Sep 17 00:00:00 2001 From: Alexey Martemyanov Date: Thu, 9 Jul 2026 16:36:54 +0600 Subject: [PATCH] [2026-07-09] eagle: work/projects/ios-subscription-day7-promo-pixels.md --- work/projects/ios-subscription-day7-promo-pixels.md | 11 ++++------- 1 file changed, 4 insertions(+), 7 deletions(-) diff --git a/work/projects/ios-subscription-day7-promo-pixels.md b/work/projects/ios-subscription-day7-promo-pixels.md index 0b7ebb7d..35c284f4 100644 --- a/work/projects/ios-subscription-day7-promo-pixels.md +++ b/work/projects/ios-subscription-day7-promo-pixels.md @@ -37,7 +37,7 @@ Android pixel definition / privacy triage tasks cover Phase 1 paywall instrument ## Option A — Recommended: Reuse existing pixels (mirrors Android approach) -Reuse `m_privacy-pro_skipped_onboarding_promotion_impression/tap/dismiss` for the day-7 audience. Audience attribution relies on the origin URL parameter (`funnel_modal_ios__subscriptionnudge`) flowing to downstream purchase pixels — identical to Android's approach. +Reuse `m_privacy-pro_skipped_onboarding_promotion_[impression|tap|dismiss]` for the day-7 audience. Audience attribution relies on the origin URL parameter (`funnel_modal_ios__subscriptionnudge`) flowing to downstream purchase pixels — identical to Android's approach. **No new pixels required. No privacy triage required for new pixels.** @@ -47,7 +47,7 @@ Reuse `m_privacy-pro_skipped_onboarding_promotion_impression/tap/dismiss` for th | `m_privacy-pro_skipped_onboarding_promotion_tap` | User taps CTA | | `m_privacy-pro_skipped_onboarding_promotion_dismiss` | User dismisses without tapping CTA | -**Trade-off:** Cross-audience analysis (reinstallers vs day-7 users) is not directly available from pixels alone; it requires joining on origin via downstream `m_privacy-pro_offer_screen_impression` / `m_subscribe` pixels. +**Trade-off:** Cross-audience analysis (reinstallers vs day-7 existing users) is not directly available from pixels alone; it requires joining on origin via downstream `m_privacy-pro_offer_screen_impression` / `m_subscribe` pixels. --- @@ -72,7 +72,6 @@ Define three new pixels exclusively for the day-7 audience. Provides direct per- - **Trigger:** The day-7 promo half-sheet is shown to an existing user (7+ days since install) who has never seen any subscription offer. - **Frequency:** Once per install (guarded by `daxDialogsSettings.subscriptionPromotionDialogShown`). -- **Fired from:** `SubscriptionPromoExistingUserCoordinator.markLaunchPromptPresented()` - **Parameters:** - `appVersion` — app version (added by default) - `ru` — `true` / `false` — whether the user is a returning user (reinstall) @@ -83,7 +82,6 @@ Define three new pixels exclusively for the day-7 audience. Provides direct per- - **Trigger:** User taps the CTA button ("Try It Free" or "Learn More") on the promo modal. - **Frequency:** Standard (can fire once per impression, since the modal is shown at most once). -- **Fired from:** `SubscriptionPromoExistingUserCoordinator.handleCTAAction()` - **Parameters:** same as impression — `appVersion`, `ru`, `free_trial` - **Suffixes:** `_ios`, `_phone` / `_tablet` @@ -91,7 +89,6 @@ Define three new pixels exclusively for the day-7 audience. Provides direct per- - **Trigger:** User dismisses the promo modal (taps X or swipes down) without tapping the CTA. - **Frequency:** Standard. -- **Fired from:** `SubscriptionPromoExistingUserCoordinator.handleDismissAction()` and `UIAdaptivePresentationControllerDelegate` (swipe-to-dismiss) - **Parameters:** same as impression — `appVersion`, `ru`, `free_trial` - **Suffixes:** `_ios`, `_phone` / `_tablet` @@ -108,7 +105,7 @@ Define three new pixels exclusively for the day-7 audience. Provides direct per- ## Notes and status -- Option A pixels are already committed to `iOS/PixelDefinitions/pixels/definitions/subscription.json5` as `m_privacy-pro_skipped_onboarding_promotion_*`; reusing them for this audience requires no code changes to pixel definitions. +- Option A pixels are already defined in `subscription.json5` as `m_privacy-pro_skipped_onboarding_promotion_[impression|tap|dismiss]`; reusing them for this audience requires no code changes to pixel definitions. - If Option B is chosen, new definitions must be added to `subscription.json5` and a privacy triage opened. + - Privacy triage (for Option B): [Insert Privacy Triage link] - Origin `funnel_modal_ios__subscriptionnudge` needs formal approval via the [Origin Proposal form](https://form.asana.com/?k=Wy3aY17vglr2bihpUHoyBA&d=137249556945) — tracked in the origin request subtask above — regardless of which option is selected. -- Privacy triage draft (for Option B): see `ios-subscription-day7-promo-privacy-triage.md`.