[2026-07-08] eagle: work/projects/ios-subscription-day7-promo-pixels.md work/projects/ios-subscription-day7-promo-privacy-triage.md

2026-07-08 16:23:41 +06:00
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+# Pixel Definitions: iOS Day-7 Subscription Promo
+
+Defined in: `iOS/PixelDefinitions/pixels/definitions/subscription.json5`
+Fired from: `SubscriptionPromoExistingUserCoordinator`
+Android equivalents: `m_privacy-pro_skipped_onboarding_promotion_*` (same modal, different audience)
+
+---
+
+## Pixels
+
+### `m_privacy-pro_existing_user_promotion_impression`
+
+| Field | Value |
+|---|---|
+| Trigger | The day-7 promo half-sheet is shown to an existing user (7+ days since install) who has never seen any subscription offer |
+| Fired from | `SubscriptionPromoExistingUserCoordinator.markLaunchPromptPresented()` |
+| Frequency | Once per install (guarded by `subscriptionPromotionDialogShown`) |
+
+**Parameters**
+
+| Key | Type | Description |
+|---|---|---|
+| `appVersion` | string | App version (added by default) |
+| `ru` | boolean | Whether the user is a returning user (reinstall) |
+| `free_trial` | boolean | Whether the user is eligible for a free trial |
+
+**Suffixes:** `_ios`, `_phone` / `_tablet`
+
+---
+
+### `m_privacy-pro_existing_user_promotion_tap`
+
+| Field | Value |
+|---|---|
+| Trigger | User taps the CTA button ("Try It Free" or "Learn More") on the promo modal |
+| Fired from | `SubscriptionPromoExistingUserCoordinator.handleCTAAction()` |
+
+**Parameters** — same as impression: `appVersion`, `ru`, `free_trial`
+
+**Suffixes:** `_ios`, `_phone` / `_tablet`
+
+---
+
+### `m_privacy-pro_existing_user_promotion_dismiss`
+
+| Field | Value |
+|---|---|
+| Trigger | User dismisses the promo modal (taps close or swipes down) |
+| Fired from | `SubscriptionPromoExistingUserCoordinator.handleDismissAction()` |
+
+**Parameters** — same as impression: `appVersion`, `ru`, `free_trial`
+
+**Suffixes:** `_ios`, `_phone` / `_tablet`
+
+---
+
+## Funnel Origin
+
+When the user taps the CTA, the subscription flow is opened with origin `funnel_modal_ios__subscriptionnudge`.
+
+This origin flows through to two downstream pixels automatically:
+- `m_privacy-pro_offer_screen_impression` (param: `origin`)
+- `m_subscribe` (param: `origin`) — the subscription purchase success pixel
+
+Origin defined in: `iOS/DuckDuckGo/Subscription/SubscriptionFunnelOrigin.swift`
+Origin request subtask: https://app.asana.com/1/137249556945/task/1214800683792174
+Android equivalent origin: `funnel_modal_android__subscriptionnudge`
+
+---
+
+## Relation to Existing Promo Pixels
+
+All three subscription promo half-sheets use the same parameter shape (`ru`, `free_trial`) to allow cross-audience comparison:
+
+| Pixel prefix | Audience | Origin |
+|---|---|---|
+| `m_privacy-pro_onboarding_promotion_*` | Users who see the promo during onboarding | `funnel_onboarding_ios` |
+| `m_privacy-pro_skipped_onboarding_promotion_*` | Reinstallers who skipped onboarding, 7+ days | `funnel_modal_ios__skippedonboardingupsell` |
+| `m_privacy-pro_existing_user_promotion_*` | Normal installers who never saw a subscription offer, 7+ days | `funnel_modal_ios__subscriptionnudge` |